Translated, that seems to mean that people who wouldn’t have worn shapewear 10 years ago are much more open to it. Celebrity stylist, Elizabeth Saltzman – who works with Gwyneth Paltrow and Julianne Moore – says she uses it on the red carpet “for comfort, confidence and ease, not for body contouring”. She adds: “[Today] shapewear has been normalised.” Still, all this begs the question: why do we continue to need solutions to a problem that simply shouldn’t need solving in 2023? Do women’s bodies need refinement to be palatable – and is it normal to want that on a daily basis? Much of this pressure has arguably come from Kardashian herself, whose influence is such that her body has become a trend in itself. Some women have been known to resort to extreme measures to create a silhouette that Skims alone could never achieve. (Moreover, she and her family have also been accused of appropriating Black or racially ambiguous features over the years.) Still, the fact that the market continues to grow is curious, something I’d also put down to some clever messaging. Indeed, from Heist to Skims to even M&S’s new shapewear, they now come packaged with sentiments of confidence and empowerment. Heist describes its “revolutionary” shapewear as “compression not suppression”, while Marks & Spencer now has 94 shapewear items available on its website. Soozie Jenkinson, head of lingerie design says its anti-chafe shorts offer “a smoothing silhouette which clothes glide over” as well as preventing that inner-thigh discomfort many will be familiar with. There is also a growing trend for size inclusivity. M&S go up to a size UK 24, while Skims and Spanx offer products up to a 30. Most brands also come in multiple colours to suit different skin tones. Wearing shapewear does still come with an uneasiness, however. Smoothing, even without a message of shrinking, is a questionable practice. Not only does it change your body, it also offers an appearance few of us naturally have. Is this autonomy or simply oppression: does wearing a shoulder-to-knee compression garment make me feel constricted, or is it a choice I make to walk a little taller, and feel better about my size 14 frame? |