FedEx teams up with HBCUs, how to banish a writing funk

DAILY SCOOP

FedEx partners with HBCUs in workforce diversification, Americans want Olympic sponsors to stand up to China and the NFL denies racial discrimination

Also: Lay’s teases Super Bowl commercial with Seth Rogen, NWS Twitter account prepares audience for winter storms and more.

THE WORKPLACE

Become the manager you always wanted

In the fast-paced world of PR, it’s easy to push “internal” responsibilities to the backburner, but that’s a huge mistake.

WRITING & EDITING

How to snap out of a writing funk

Every word jockey and content creator hits a wall or a creative lull. Try these tips to renew your energy, motivation and inspiration.

A DAY IN THE LIFE

Omnicom PR Group’s chief people officer shares tips for finding balance

We caught up with Michele Chase as she starts her new role with Omnicom amid the ongoing battle for talent within the PR industry.

DAILY SCOOP

New York Times buys Wordle, the societal issues people want brands to speak out on and Joe Rogan responds to Spotify scandal

Also: Domino’s offers discount for customers who carry out orders, Bloomberg takes heat for Vaseline story and more.

PR INDUSTRY

PR Daily welcomes industry leaders to its Advisory Board

A group of 13 industry insiders will guide PR Daily coverage and programming for 2022.

CRISIS COMMUNICATIONS

How to plan for the unknown in 2022

Here’s a look at how to refresh crisis communications plans for another year of uncertainty.

THE CONSULTANT IS IN

Creating diversity and inclusion initiatives that work for all

Avoid these five pitfalls to ensure your DE&I efforts are supported and effective in 2022—and beyond.

DAILY SCOOP

Spotify announces platform policies to combat misinformation, a record number of scams hit social media in 2021 and Meta’s civil rights chief shares company progress

Also: Captain Morgan gives away high-tech punch bowl, FAA reaches 5G expansion agreement with Verizon and AT&T and more.

MARKETING

When combining consumer and business audiences, brands must find balance

For Medisafe, a technology solution to streamline the health care journey, speaking to both patients and care providers required a focus on value and emotional connection.

PR INDUSTRY

Why and how companies should prioritize ESG reporting

Companies should anticipate more scrutiny from regulators, investors and employees in 2022. Here’s what to consider when compiling and filing sustainability disclosures.

PR INDUSTRY

What PR pros should learn from the courage of whistleblowers

AMEC’s Johna Burke analyzes the comms lessons from the book ‘A Sacred Duty’, a look at one PR pro’s efforts to fight government corruption and a public smear campaign.

DAILY SCOOP

Google upgrades family leave perks for workers, brands flummoxed by the metaverse and Glossier lays off 80+ following 2021 expansion

Also: Dolly Parton’s got something new cookin’ with Duncan Hines, a new survey for social media pros and more.

LEADERSHIP COMMUNICATIONS

6 PR leadership lessons from the ski slopes

The boardroom could benefit from the fresh alpine air—and the many lessons embedded in the popular winter sport.