Coors Light's anti-Valentine's Day push supports dog adoption via SMS; Pinterest debuts verified merchant program after 46% revenue jump; Quibi gives gamers chance to win spot on esports team; Twitter's ad revenue rises 12% as users reach 152M
TikTok made a splash around the game, but other platforms remained key tools for marketers looking to ensure their campaigns live on after the final whistle.
By texting a special code and a picture of their adoption receipt, the first 1,000 eligible smartphone users will be given $100 to cover new pet costs.
Mobile Marketer provides in-depth journalism and insight into the most impactful news and trends shaping mobile marketing and advertising. The newsletters and website cover topics such as mobile trends, campaigns, tech and platforms, messaging and more.
Mobile Marketer is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries.