Pepperidge Farm plays Oscar dress-up on social with Milano cookies; Judge approves $26B Sprint, T-Mobile merger; Upland buys Localytics for $67.7M to expand mobile app analytics; Quibi commands advertising spotlight at sold-out Oscars show
ESPN, Fox and The New York Times are among the companies that use the Localytics platform, which is integrated with 37,000 apps on more than 2.7 billion devices.
The large presence showed the streaming service continuing to leverage traditional media channels to push a content platform that will only be available on mobile devices.
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