|
| |
|
|
Fearless Cow? The Best Ad of 2017 Started Out Quite Differently An early concept had a bovine theme By Patrick Coffee The big question regarding "Fearless Girl" at this month's Cannes Lions festival is not whether it will win any top awards but how many. The work has become so famous that even its detractors and their papier-m?ch? pugs have earned 15 minutes in the spotlight. But one early idea for the sculpture would have been...
Read more » |
|
| |
|
| |
|
| |
|
| |
|
MDC Partners Announces Collaborative Venture Capital Fund Will apply to the entire agency network By Erik Oster MDC Partners announced the launch of MDC Ventures, a collaborative venture capital fund allowing the agency network to invest in early-stage digital media and marketing technology companies. The newly-formed entity expands MDC Partners' existing investments and enhances the sharing of knowledge gleaned from such investments across the agency network. MDC Ventures grew out of KBS...
Read more » |
|
3 Automotive Brands Dominated Spending on New Creative Last Week Spending was highest during the NBA Finals By Erik Oster Need a new car this summer? Three automotive brands populated Kantar Media's list of last week's top spenders on national broadcast placement for new campaigns. Spending on new creative increased last week, with 594 advertisers devoting around $95 million on placement for new campaigns, an increase of nearly a third over the previous week's total...
Read more » |
|
How Brands Benefit From Partnering With Trusted News Sources New study shows readers notice ads from trusted news site By Sami Main Reuters called this past year "the year the media became the headline" in the release of its Tomorrow's News 2017 report. The news publisher surveyed more than 1,700 Reuters.com users in April and May of this year to discuss advertising, awareness and perception of other news websites. As the news cycle has developed, the study...
Read more » |
|
| |
|
Apple Enlists Carl Sagan for Beautiful Tribute to Earth After U.S. Exit From Paris Accord Poignant excerpt from Pale Blue Dot By Tim Nudd Several brands reacted quickly and scornfully last week following President Trump's decision to pull the U.S. out of the Paris climate accord. Apple took its time, though, and waited until Wednesday night--in front of a big TV audience watching the NBA Finals--to register its displeasure. And what a lovely protest it is. Apple used audio...
Read more » |
|
A Clever Copywriting Trick Makes This Ray Donovan Ad One to Remember Showtime captures the character's duality By Tim Nudd We're suckers for advertising craft that cleverly embodies the brand message. Here's a great example from Showtime's in-house ad team, which is rolling out a promo today for Ray Donovan that employs a fun copywriting twist to reveal both sides of the drama's title character. The first half of the spot is menacing, as actor...
Read more » |
|
