Mastering the Art of Reaching the Next Generation of Car Buyers
Are you looking to master the art of reaching the next generation of car buyers as an OEM?
Knowing your audience and understanding how to implement advanced advertising tactics to reach car buyers are key factors that help drive share within the automotive industry. As OEMs seek to appeal to younger consumers, OEMs will need to adapt their marketing to how this generation thinks, acts, and buys. |
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| Join Tara Rego, Director of Auto Advertising at Spectrum Reach who will discuss what tools, resources, and marketing techniques she recommends to OEMs to better understand the current mindset of auto intenders. |
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