Home prices continue to rise despite sales slowdown | Fair housing champion stresses 'freedom' in homeownership | When does a business need a new brand?
When does a business need a new brand? From subtle logo tweaks to total makeovers, rebranding can help businesses acquire customers, repair reputations or rise above a crowded market, entrepreneur John Rampton writes. Rampton explains when a small change is enough and when a complete transformation is warranted, as well as the importance of thorough research and strategic alignment. Full Story: StartupNation (9/19)
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Single-family rental investors navigate shifts in housing market Institutional investors focused on rental homes are facing challenges finding properties amid scarce supply and elevated mortgage rates. At the same time, market dynamics are creating pricing power for landlords who already have properties to rent out, including Invitation Homes and AMH, according to John Pawlowski of Green Street. "The reality is the rental-rate increases, as aggressive as they've been, have not kept up with home-price appreciation," AMH CEO David Singelyn said. Full Story: The Wall Street Journal (9/20)
Technology & Innovations
Celebrity agent launches AI real estate expert The Eklund | Gomes Team at Douglas Elliman has introduced Maya, an AI real estate expert powered by ChatGPT. Maya draws information from property photos to provide tailored listing details, answer real estate-related questions and offer insights into neighborhoods. Full Story: The Hollywood Reporter (9/20)
Flexible housing program launched in Illinois About 1,000 people facing homelessness and personal challenges in Chicago and suburban Cook County have secured permanent supportive housing through a flexible housing program. This initiative, supported by both public and private funding, focuses on addressing serious mental illness, substance abuse and legal issues while reducing emergency service use and hospitalizations through stable housing solutions. Full Story: WGN-TV (Chicago) (9/20)
Legislation & Regulation
How the Fed's rate decision affects the price of debt The Federal Reserve's decision to hold the target federal funds rate steady could have implications for American consumers in the form of the rates they pay on credit cards, home loans and other kinds of debt, experts say. Full Story: CNBC (9/20)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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