Fads come and go. Science builds trust.

Want to know how to build consumer trust in dietary supplements? Among other things, do the hard work to verify that the ingredients do what they say they do, at the efficacious dosage.

Dive into this Inside The Bottle Trend Spotlight to learn about eight ways supplement brands can drive sales and gain — or keep — consumer trust.

Hint: It’s about clinical validation but also communicating the science clearly as two sides of the same coin. Don’t miss out on this important information.