The definitive Digiday guide to what's in and out at Cannes this year, Google promises brands independent viewability verification is coming this year, ‘An ad tech urban legend’: An oral history of how header bidding became digital advertising’s hottest buzzword, My Email Subject
| Publishers have lobbied Facebook to let people pay to subscribe to publications through its app since Instant Articles launched two years ago. Now, the platform is working on granting that request. The media and marketing world will descend on the French Riviera next week for the Cannes Lions. Here's what will be in and out this year at the festival. Header bidding has caught like wildfire since it has helped publishers drive revenue and dial back Google's competitive advantage. Here's the story of how the buzzword came to be, from some of those that helped popularize it. With Father's Day around the corner, we asked the fathers of ad-tech executives to describe their children's jobs. "I wanted to work on stuff I loved. And I don't want to apologize for it." In the latest Starting Out, Grey New York's CEO Debby Reiner describes her route to the top. Enter your best creative marketing and advertising and get our best rate when you enter the Digiday Awards by tonight's early deadline. Learn more here. |
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| Lucia Moses The social network has resisted subscriptions on its app, but has evolved its stance as publishers grow more vocal about needing more financial support. |
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| Digiday Editors The media and marketing world next week will descend on the Riviera in what’s ostensibly a celebration of creativity but is really more of a carnival of capitalism. Here’s what will be in and what will be out this year. |
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| Sponsored Content OpenX Most publishers are well aware of the benefits that can come from implementing header bidding and server-to-server containers. But what they might not know is that these increasingly popular monetization tools have ushered in a new threat to inventory quality. Sponsored content by OpenX |
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| Seb Joseph The third-party verification has been a long time coming from a business that has doggedly denied pleas from advertisers to "stop marking its own homework.” |
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| Ross Benes Here is the story of how the buzzword came to be, from some of those who helped popularize it. |
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| Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. |
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| Sponsored Content 4INFO In this webinar, we will outline the massive shifts in the marketing landscape and examine how robust identity mapping can give marketers an edge in today's tech-driven marketing and advertising environment. Sponsored by 4INFO. |
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