| Facebook's video products haven't caught on with users. Here's how its product-testing approach has hindered its video ambitions. Amazon's advertising business continues to grow, with recent developments including attribution tests to measure how it compares to the duopoly and an application programming interface for Amazon Advertising Platform that would let marketers manage more of their programmatic campaigns on their own. The Rundown: Blockchain is the latest shiny new tool in media and marketing. Subscribe to Digiday+ to learn how tech vendors are pivoting to blockchain. As more publishers venture into consumer revenue, the number of vendors pitching their ability to help them capture it has grown. "Half of all success is serendipity." Michael Lebovitz, founder and CEO of creative agency Big Spaceship, discusses his path to starting his own company, the importance of establishing a framework for creativity and more in the latest episode of Starting Out. 2017 was a banner year when it came to figuring out brand safety. But each brand profile is unique, and what works for one brand won't work for another. At the Digiday Programmatic Marketing Summit in New Orleans this May, hear how top brand marketers are tackling this challenge and much more. Reserve your spot today. |
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| Sahil Patel Facebook is still struggling to figure out a video product and strategy that works — for Facebook as well as its media partners. |
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| Shareen Pathak Amazon is working on an API for Amazon Media Group and running attribution tests to see how its advertising stacks up against the Facebook-Google duopoly. |
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| Sponsored Content Pressboard Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard. |
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| Jack Marshall In this week’s Rundown: Martech vendors pivot to blockchain, why Facebook can’t iterate its way to a successful entertainment platform and more. |
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| Max Willens Publishers trying to grow consumer revenue are finding a growing but less chaotic set of solutions than when they waded into ad tech. |
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| Sponsored Content Braze For those who work in data, GDPR compliance is nothing new. But if you’re not familiar with this European digital privacy code, now is the perfect time to get GDPR smart. Sponsored by Braze. |
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| Sponsored Content Beeswax With household names such as American Express, L'Or?al, and Netflix taking their programmatic operations in-house, an increasing number of brands are now wondering: should we do the same? And more importantly: WTF is in-house programmatic? Sponsored by Beeswax. |
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LAST CHANCE DEADLINE:
March 16, 2018 |
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Last Chance Deadline:
March 16, 2018 |
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