Facebook's new video tools; Twitter to shutter Periscope; Trends CMOs are watching; Technology for comms pros; and more

DAILY SCOOP

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.

RAGAN AWARDS

Learn about Ragan’s 2019 Top Women in Communications Awards honorees

Congratulations to these influential women in communications!

MARKETING

2021 trends CMOs are watching

Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.

OP-ED

The office is still important for professional communicators

Here’s one pro’s argument on why we should all consider a return to the office.

A DAY IN THE LIFE

Brunner’s Meredith Klein: ‘Microsoft Teams has changed the game’

What are the tools that have made all the difference for you in 2020? One PR pro share what’s working for her during WFH, predictions for the future of the industry, and more.

THE WORKPLACE

Technology special feature for communicators

We put together a list of vendors and solution providers to help you get a jumpstart on your needs for 2021.

CRISIS COMMUNICATIONS

Identify crisis response roles with ‘RASCI’

The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows.

DAILY SCOOP

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.

PR INDUSTRY

11 predictions for 2021 from PR insiders

Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.

CRISIS COMMUNICATIONS

Report: How communicators should proceed with COVID-19 vaccine messaging

IPR just published a robust gameplan for comms pros eager to help increase inoculations and dispel skepticism among their fellow workers.

EMPLOYEE ENGAGEMENT

Here’s how to message this year’s holiday party—or whether to bother having one at all

HR and comms pros weigh in on ways to maximize the annual festivities amid a terrible year and a surging pandemic.

DAILY SCOOP

Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year

Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.

EMPLOYEE ENGAGEMENT

Proud of your internal comms work this year? Send us your case study!

We’re compiling the most outstanding employee communications initiatives and campaigns from the past 12 months for an upcoming guidebook, and we want you to be part of it.

CRISIS COMMUNICATIONS

9 lessons from HIMSS’ COVID-19 strategy

What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond.