Facebook's new video service; Tips for boosting employer reputation; Digital skills that matter; and more

DAILY SCOOP

Facebook launches Zoom competitor, Live Nation amends refund policy and Google shares ways to market during COVID-19

Also: Museums show off their sassiest objects on Twitter, workout wear company offers free masks, why PR pros should embrace digital skills, and more.

EMPLOYEE ENGAGEMENT

3 strategies for becoming an employer of choice in these uncertain times

Despite the disruption of the coronavirus, employers must take care to show internal investment and strive to become highly reputable to attract top talent.

COVID-19

Digital PR skills for PR pros are paramount for survival

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes.

How speakers can eliminate ‘umm,’ ‘er,’ and other tics

These placeholders can muddy your message, yet a narrow-minded quest to rid verbal quirks could undermine your authenticity. Consider these tips.

MARKETING

How to use videos in your email marketing

Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help.

RAGAN AWARDS

Ragan will recognize the women who are champions of employees

Our Top Women in HR Awards will honor the women who are pushing boundaries in the human resource field. Nominate yourself, your clients or your colleagues by May 15.

CRISIS COMMS ROUNDUP

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

Here’s a roundup of the week’s crisis communication news for communicators.

COVID-19

6 PR strategies to help your brand through the COVID-19 pandemic

PR pros share some of the tactics that are working to engage audiences during the global pandemic.

DAILY SCOOP

Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’

Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more.

SOCIAL MEDIA

Why now is a great time to consider TikTok

Two executives who have staked their future on the short video platform share why they think it’s never been a better time to consider investing in TikTok content.

COVID-19

How to deliver your virtual presentation during COVID-19

Here are some tips for improving your virtual presentations during the coronavirus pandemic.

THE WORKPLACE

Your work-from-home photos of the week

We asked and you answered. Here’s a look at the home offices of communicators far and wide.

COVID-19

4 things every marketing and PR pro can do during coronavirus

If part of your team who can’t do their normal tasks during the COVID-19 lockdown, here are some ways to still put these resources to use.

PR DAILY AWARDS

Showcase your nonprofit communications work by this Friday

The entry deadline for PR Daily’s Nonprofit PR Awards is this Friday, April 24, at 11:59 p.m. Central time. Don’t miss out!