Facebook's new e-commerce tool; Crisis prep secrets; Benchmarking your social media; and more

CRISIS COMMUNICATIONS

How short-term and long-term crisis responses require different mindsets

The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.

CRISIS COMMUNICATIONS

How to balance PR and legal concerns in a crisis

These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis.

BRANDING

Tips for encouraging employees to share brand messages

Your workers are key ambassadors for your brand, especially on social media. However, you must provide clear guidelines to ensure the right message comes through online.

THE CONSULTANT IS IN

Brand journalism metrics surge during pandemic

Digital platforms across industries draw big audiences with reliable news, analysis and commentary.

SOCIAL MEDIA

How Southwest Airlines creates meaningful, memorable content

It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.

RAGAN AWARDS

Calling all outstanding female HR professionals

Ragan’s Top Women in HR Awards will showcase the women making their mark in the human resources field. Nominate yourself, your clients or your colleagues by June 3!

DAILY SCOOP

Facebook offers e-commerce tool, J&J drop talc baby powder, and United introduces ‘CleanPlus’ initiative

Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more.

CRISIS COMMUNICATIONS

8 often-overlooked steps to take before crisis strikes

As we’ve seen disasters come in all shapes and sizes, and dealing with a pandemic is quite unlike walking back a CEO’s PR gaffe. Still, these fundamentals can help you keep your business afloat.

SOCIAL MEDIA

Do industry benchmarks for social media still hold value?

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking?

RAGAN AWARDS

Ragan will showcase the top comms campaigns, publications and events

Ragan’s PR Daily Awards will recognize the best work in PR, marketing and communications. The deadline for entries is June 19.

VISUAL & VIDEO COMMUNICATIONS

How video can cut through the noise during this crisis

With information overload and media disruption from COVID-19, you will have to be your own best advocate to get your messages out there. Here’s why video is a crucial tool.

PR INDUSTRY

SURVEY: COVID-19 highlights power of collaboration for PR pros

Our poll respondents say the crisis has changed the industry forever. Here’s how communicators see their future function as businesses navigate their way back to ‘normal.’

DAILY SCOOP

Top CEOs building trust during COVID-19, Uber lays off another 3k, and EasyJet’s data breach

Also: Google Maps encourages virtual vacations, Instagram launches feature focused on wellness and mental health, South Korean soccer team apologizes for sex dolls, and more.

EMPLOYEE ENGAGEMENT

10 ways to keep employees engaged and informed during COVID-19 disruptions

Follow this guidance to produce meaningful messaging that resonates with workers and maintains a strong sense of community.