Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.

TODAY’S HEADLINES – 09.17.2020  
 
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DAILY SCOOP

Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.


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PR INDUSTRY

4 ways to network during COVID-19

In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually.


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CONTENT MARKETING

3 ways brands can support consumers’ mental well-being

Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.



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MARKETING

4 changes in advertising that communicators should know

With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.


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HOW WE DID IT

Enabling purpose-driven culture during the COVID-19 pandemic

Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.


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DAILY SCOOP

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more.


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CRISIS COMMUNICATIONS

5 crisis comms tips from the FBI

Be first with information, says former FBI spokesman Jeff Lanza. Know the three things the public wants in a crisis. And never compare the boss’s wife to an Incan mummy.



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BRANDING

How new workforce policies are crucial for protecting your brand

Here’s how your organization should think about protecting its reputation as plans for long-term remote work and a new work environment are considered.


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DAILY SCOOP

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.


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MEASUREMENT

How Edmunds measures the quality of earned media

A look at how the consumer car shopping website quantifies media coverage.


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CRISIS COMMUNICATIONS

How to communicate when morale stinks

Be transparent, and use your work to create an emotional high tide that raises every boat in the harbor.



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LEADING NOW

Kroger’s Kristal Howard shares the blueprint for thriving amid disruption

The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.


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CONTENT MARKETING

Valuable content can strengthen your brand more than any promotion

Take inspiration from REI’s recent offering around campaign as the retailer experiences increased demand for outdoor gear during social distancing from COVID-19.


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STORYTELLING

How Visa Canada is helping its community during COVID-19

The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.


The Communicators Role in Diversity, Equity and Inclusion Virtual Conference

Effect positive change in your organization. Get the insights you need to create a better workplace and a more powerful brand.

Sept. 17-18, 2020. Register now.


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