What to read today: AI in Content Marketing Report: Advancements in subdivisions of AI, like natural language processing, have fostered the creation of a range of AI-powered content tools. For marketers, AI presents a new opportunity to accelerate and optimize the creation of written content. Business Insider Intelligence examines the current and potential role AI can play in enhancing an organization's content marketing efforts..
Every morning the Business Insider Intelligence team delivers research briefings covering key trends moving industries. As a bonus for being a frequent Business Insider reader, we're including some free content below.
Want more content like this daily? Join our FREE Business Insider Intelligence Daily newsletter by clicking here. |
|
| | | | | Facebook's ad revenue could take a hit if more brands follow Unilever's lead on boycott. | Facebook's advertiser boycott is gaining steam: Last Friday, Unilever became the largest company to commit to pulling ad spend on the platform — and not just for July, as the boycott calls for, but for the rest of 2020.
Last week, we predicted that even with a growing number of advertisers boycotting, it was unlikely to affect Facebook's ad revenues. But this major pullback from Unilever — and a growing number of brands that have joined since we last covered it, including Verizon and Honda — could change that.
But this also present an opportunity for smaller local businesses and performance marketers that heavily rely on Facebook for advertising.
Insider Intelligence's Nina Goetzen has the full story. | | | | | | | | | | | | | | | | | | | | | | | | | | | | AI in Content Marketing Report | | Advancements in subdivisions of AI, like natural language processing, have fostered the creation of a range of AI-powered content tools. For marketers, AI presents a new opportunity to accelerate and optimize the creation of written content. Business Insider Intelligence examines the current and potential role AI can play in enhancing an organization's content marketing efforts. | | Get the full report → |
|
| | | | The Buy Button Report | | Companies have introduced "buy buttons" so consumers can skip the cumbersome steps required to input contact and payment information online. This report lays out what Secure Remote Commerce and its buy button are, how the button works for both consumers and merchants, and the obstacles between it and widespread adoption. | | Get the full report → |
|
| | | | The Smart City Journey Report | | As populations and urbanization continue to rise, many cities are turning to technology to help them manage resource constraints. This report takes a deep dive into the evolving smart city solutions market. We size the smart city partnership opportunity, define the five key indicators of smart city development, and detail the three phases of smart city frameworks. | | Get the full report → |
|
| | | Did you know the Daily is just a preview of everything Business Insider Intelligence has to offer?
Our Briefing subscriptions deliver analysis on the biggest trends and decisions shaping the future of a specific industry. Stay on top and subscribe today to receive:
| | | | |
|
