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Facebook Is Now Recommending Events Based on Human Opinions, Not Algorithms Will work with machine-based suggestions By Christopher Heine Facebook is debuting featured events, which will offer recommendations—think rock shows, biking meetups, museum exhibition openings, etc.—based on human curation rather than an algorithm. Read more » |
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YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope Online video giant playing catch up By Tim Baysinger YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live video. Read more » |
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BrandShare Content From Shopper Marketing Guide |
Shopper Marketing in the Era of the Connected Consumer Clicking to the moment of truth By Stuart Feil People today seem to be in shopping mode 24/7. While they are still going to traditional brick-and-mortar retailers for the vast majority of purchases (estimated to be between 85-90 percent of all sales), their path ... Read more » |
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Adweek Webinar Presented by Emma |
Winning Crowded Inboxes: Why Smarter Segmentation Ensures Deeper Email Engagement Tuesday, June 28, 2016, 1 PM ET | 10 AM PT Standing out in today's stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That's a beast. See how top-performing campaigns are using ... Read more » |
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This California Marijuana Dispensary Is Using Bots to Understand Customers' Preferences Can serve personalized deals and offers By Lauren Johnson You can already read a news article and order a cab from a bot, so it was only a matter of time until you could place a weed order through one. Read more » |
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This Radio Industry Legend Is Now Transforming the Podcasting Scene Norm Pattiz brings his pitch to the Croisette By Christopher Heine CANNES, France—Norm Pattiz has been called the Prince of Podcasts, but after a quick survey of his four-decade career, the Wizard of Wireless may be a more apt nickname. Read more » |
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Twitter Is Bullish on Periscope as Brands Adapt to Livestreaming's Growing Popularity Gun-control sit-in shows its value By Christopher Heine Read more » |
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