| Algorithm-dependent publishers are under the gun. Social video news startup Attn is looking to weather the recent Facebook newsfeed algorithm changes. Like many buzzwords, definitions for artificial intelligence range all over the map. We asked eight agency executives to give a clear and concise definition of AI. Le Monde took a short-term revenue hit and cut 40 percent of its inventory to improve user experience on its site. But then -- voilla! -- the publisher saw an increase in time spent on page and a big spike in video ad rates. At the Digiday Media Buying Summit in New Orleans, ad buyers are sounding off on topics like clients doing more in-house (real but not as real as many say), fraud (very real) and vendors (often shady). Here are the candid thoughts of media buyers. NASCAR combined its editorial and content marketing teams in a hope to operate with a leaner content model. The new issue of Digiday magazine is coming out this week. We take a look at the media world remade after Facebook, with interviews of BuzzFeed CEO Jonah Peretti, Turner CEO John Martin, NBCUniversal ad chief Linda Yaccarino and much more. Subscribe to Digiday+ by Friday to get your copy. The Digiday Video Anywhere Summit is coming up in May in Scottsdale, Arizona. We will discuss the new video economy with industry leaders like Barstool CEO Erika Nardini, Vox Entertainment vp Chad Mumm and The Weather Channel's editor-in-chief Neil Katz. Reserve your spot today. |
|---|
|
|---|
| Lucia Moses Co-founder Matthew Segal says Facebook is still the best place to build an audience from scratch. |
|---|
|
|---|
| Ilyse Liffreing We ask marketers to define AI, one of the industry’s most prevalent buzzwords. |
|---|
|
|---|
| Sponsored Content Viant By surveying 250+ brand-side marketers about their opinions of people-based marketing, they share how they are implementing it currently or plan to implement people-based campaigns in the future. Get the guide. Sponsored by Viant. |
|---|
|
|---|
| Jessica Davies "The user experience was a nightmare and not as premium as we want it at Le Monde, so we had to take action." |
|---|
|
|---|
| Sahil Patel NASCAR has streamlined how it’s creating content and marketing programs across different platforms. |
|---|
|
|---|
| Sponsored Content AppNexus Facebook earned notoriety for enabling the spread of fake news. Google has come under fire for monetizing violent and extreme content on YouTube. And these issues produced an uproar: the brands whose ads are appearing next to objectionable content. Sponsored by AppNexus. |
|---|
|
|---|
| Sponsored Content Pressboard Sponsored content is on the rise among publishers, ad agencies, and PR teams alike -- but it can be tricky to nail the perfect piece to promote. Fortunately, these five quick tips can help. Sponsored by Pressboard. |
|---|
|
|---|
REGULAR DEADLINE:
March 9, 2018 |
|---|
| |
|---|
REGULAR DEADLINE:
March 9, 2018 |
|---|
| |
|---|
ALL EVENTS |
|---|
|
|---|
|
This email was sent to [email protected]. If you are no longer interested you can unsubscribe instantly. |
