Facebook offers privacy tool; Tips for keeping website visitors; How to grow your email list; and more

MORNING SCOOP

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

Also: WeatherTech to thank veterinarians in Super Bowl ad, JPMorgan Chase to lay off hundreds, PR Daily seeks your input, and more.

WEBSITES

4 keys to keeping first-time visitors on your website

Make sure your landing pages are clearly labeled, with calls to action and contact information. Otherwise the work you put into driving traffic to them will have been for naught.

EMAIL

Infographic: 7 tips for expanding your email list

Email is still one of the most effective tools communicators have, but new laws and bad habits mean marketers and communicators must always work to widen their audience. Here’s how.

PR DAILY AWARDS

Share your corporate social responsibility efforts

Changing the world means more to you than the bottom line. Enter PR Daily’s 2020 Corporate Social Responsibility Awards by March 20.

RESEARCH SNAPSHOT

Unpaid content on Facebook offers poor value

According to the latest report from Trust Insights, brand content on Facebook without any budget to boost its reach is pointless.

VISUAL & VIDEO COMMUNICATIONS

5 top video trends for 2020

Struggling to stay atop the latest developments in visual storytelling? Here are the emerging strategies and tactics you should watch for this year.

MORNING SCOOP

Planters pauses Mr. Peanut’s death ads, Bakers Square and Villiage Inn file for bankruptcy, and hotel gets sassy for Valentine’s Day

Also: McDonald’s enters the ‘chicken sandwich wars,’ executive reputation is crucial, how to stand out in a hectic year, and more.

THE WORKPLACE

As Gen Z rises, 3 workplace shifts are emerging

Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations.

RAGAN PODCAST

How PR’s value transcends media relations

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client.

CONTENT MARKETING

Infographic: 10 essential facts about influencer marketing for 2020

How are you planning on using influencers this year? Here are some stats to help inform the skeptics about influencer campaigns.

PR DAILY AWARDS

This Friday is your last chance to enter

The late entry deadline for PR Daily’s Digital Marketing & Social Media Awards is this Friday, Jan. 31. Submit your work before it’s too late!

COMMUNICATING UP

How PR pros can stand out in 2020

It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.

MORNING SCOOP

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.

EXECUTIVE COMMUNICATION

11 steps for developing PR presentations that wow top execs

You have to speak their language and key on the numbers that matter most to them. Here’s how to plan your talk, excise needless details, and deliver attention-grabbing metrics.