Facebook offers 'News' feature; Writing lessons from 'DWTS'; YouTube's tree campaign; and more

MORNING SCOOP

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020.

WRITING & EDITING

8 writing takeaways from ‘Dancing with the Stars’

It’s not about turning sambas into similes, but more about deriving lessons from processes and presentation, as contestants up their game in a competitive field. Sounds familiar, doesn’t it?

PR DAILY AWARDS

Don’t miss next week’s Video & Visual Awards entry deadline

The deadline for submitting your work is next Friday, Nov. 1. We want to see your impressive visual content.

RESEARCH SNAPSHOT

One in five journalists lives in NYC, LA or DC

The contracting news industry has seen a concentration of staffing in those three major cities. What does that mean for communicators trying to land coverage in other markets?

RAGAN AWARDS

You’ve done stellar work this year—shouldn’t you be rewarded for it?

Enter Ragan’s PR Daily Awards to show off your genius.

VISUAL & VIDEO COMMUNICATIONS

5 crucial preliminary steps to elevate your team presentation

Heading off problems will make for a seamless and memorable event, so practice everything—even handing off microphones and slide deck controls to your fellow participants.

MORNING SCOOP

Ernst & Young slammed for sexist seminar, musicians protest Amazon’s ICE ties, and content creators tap into the customer journey

Also: Google changes search algorithm (again), Twitter’s CEO jabs at Zuckerberg, tips for avoiding the social media time suck, and more.

THE CONSULTANT IS IN

How long is long enough?

Even in the age of fleeting attention and endless scrolling, some stories still need to be longer than a tweet.

CONTENT MARKETING

Infographic: 71 stellar blog headline ideas

Looking to add heat to your content creation efforts? Here are potential title templates to help generate story ideas for your organization.

EVENT

PR Daily hosts free networking breakfast Nov. 5

We want to hear from you and break in our new office space. Join us for a free cup of coffee and share your thoughts about today’s PR industry in Chicago.

PR DAILY AWARDS

Announcing Ragan and PR Daily’s Communicators of the Year and Rising Star Awards

The premiere program for internal and external communicators and communications teams is now accepting submissions. Deadline for entries is Dec. 6.

COMMUNICATING UP

Unclear on execs’ business objectives? Set your own, and start measuring

You can’t benchmark your campaigns’ effectiveness against thin air, and if internal bosses or external clients offer fuzzy goals—or none at all—identify sensible, relevant mileposts for yourself.

MORNING SCOOP

Trust in CEOs craters, Bed Bath & Beyond pulls ‘blackface’ jack-o’-lanterns, and Gen Z keys in on brand purpose

Also, Twitter blames missed earnings on platform bugs, Google claims the crown in quantum computing, the biggest barriers for PR pros, and more.

MARKETING

5 marvelous marketing takeaways from entertainment campaigns

To turn consumers into fans, try playing on emotion, and titillating instead of purely selling.