| Facebook is unveiling its new video section, Watch, featuring long-form and episodic shows, moving it closer to offering users a TV-like experience. The advertising industry is dabbling in virtual reality ads, but slow consumer adoption of VR and the high cost of making the ads makes them more hype than reality at this point. Focused on millennials, marketers have often overlooked Gen Zers or lumped them in with millennials. Now, there's a new crop of agencies aiming to reach Gen Z and sell it to advertisers. "The No. 1 thing that drives sharing on Facebook is emotion." Conde Nast's Croi McNamara discussed the company's experiments on Facebook and more on the latest episode of the Digiday Podcast. Domino's was early to bring technology to ordering, and Pizza Hut is playing catch-up. To turn around declining sales, Pizza Hut is stepping up its digital ordering and delivery, with tech now its biggest department. From Glossy: Streetwear publisher Hypebeast's e-commerce platform, HBX, is getting a brand makeover. Judges from CBS Radio, Mashable and Defy Media are on the docket to judge this year's crop of Digiday Video Awards entries. Get in front of the video experts and enter the awards by the early deadline on Thursday, Aug. 17. |
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| Sahil Patel Facebook wants to take on YouTube and TV — and now has a new video destination to make that happen. |
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| Shareen Pathak Any medium is an advertising medium. Marketers are looking at advertising in virtual reality, but face cost and audience hurdles. |
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| Sponsored Content Workfront In an agency world of wild schedules and tiny timelines, what does it look like when an agency beats the chaos, solves these common problems and cracks the code of agency efficiency? Find out in this webinar. Sponsored by Workfront. |
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| Ilyse Liffreing A cottage industry of agencies, media companies and consulting firms has sprung up to focus on Gen Z. |
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| Aditi Sangal “We know when we put videos on YouTube, we're going to learn something new about our audience.” |
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