| Caroline Bottger Readers weighed in on their favorite Digiday stories from the year. |
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| Ross Benes Despite its awkward name, ads.txt became ad tech's hottest buzzword in 2017. |
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| Sponsored Content AppNexus Online marketplaces are complex platforms that can be "designed" and "engineered" through the different levers that a platform controls. However, there are three key features that must be executed effectively in order for success to occur. Sponsored by AppNexus. |
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| Mark Duffy The Mad Men may be as dead as marker comps, but their casually sexist attitudes are still going stronger than ever. |
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| Max Willens Tony Haile thinks digital advertising will remain unpleasant, and revenues per user will stay low for digital media companies next year. |
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| Sponsored Content Wibbitz In today's digital age, it's not enough to just stick an image online -- to get the most out of your visual content, you'll need to invest in the best tech platforms for maximized results. Download the report to learn how to build the best toolbox for a successful visual content strategy. Sponsored by Wibbitz. |
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| Sponsored Content 4INFO With the use of ad blockers and concerns of visibility on the rise, now more than ever it's important that marketers can connect the dots between digital ad impression and in-store sales. Get the guide to learn how to effectively measure ROAS based on in-store purchase data. Sponsored by 4INFO. |
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January 12, 2018 |
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January 30, 2018 | 6:
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