McDonald's demanded that Omnicom create an ad agency dedicated to its business. Now that unit will fold.

Patrick Coffee | Omnicom launched We Are Unlimited in 2016 as a dedicated agency to service McDonald's. Three years later, the unit will fold into parent company DDB.

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Networks and streaming companies are trying to reinvent TV advertising with new ad formats and buying options, but advertisers see holes in their lofty plans

Lauren Johnson | Networks and tech companies are aggressively trying to change TV advertising, but three large agencies questioned several of their initiatives.

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BuzzFeed, which laid off 15% of its staff earlier this year, has made a big new hire to grow its news business

Lucia Moses | The new executive director of strategy is charged with helping to make BuzzFeed News a sustainable business.

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Burger King is on a growth tear thanks to its buzzy marketing. Here's the internal memo sent by CMO Fernando Machado that reveals its secret sauce.

Tanya Dua | Machado outlined five principles that it follows to promote creativity, including making sure campaigns have measurable outcomes.

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Netflix must launch a cheaper, ad-supported plan to combat Disney, Apple, and Amazon, according to a Wall Street analyst

Ashley Rodriguez | Needham analyst Laura Martin thinks Netflix will have to introduce a cheaper plan, supported by ads, to compete against rivals undercutting its price.

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How brands can create a successful YouTube star partnership, according to SeatGeek's influencer marketing director

Amanda Perelli | Ian Borthwick, SeatGeek's director of influencer marketing, shares his tips for a successful campaign and examples of what brands should avoid.

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Google's former HR boss shares 10 secrets to running a company everyone wants to work for

Richard Feloni,Sherin Shibu | Former Google HR leader Laszlo Bock explains the management strategies he used to make Google one of the best places to work.

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WeWork's competitors are scrambling to distance themselves from the co-working giant — and many are following the same script

Alex Nicoll,Meghan Morris | Flex-office execs say negative press around WeWork could have effects on their businesses, but argue criticism of the broad industry is unwarranted.

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See the first-ever investor pitch deck for $31 billion startup Airbnb‚ which has raised over $3 billion and is planning to go public in 2020

Alyson Shontell,Ben Gilbert | Airbnb's first investor pitch deck shows how it first lured investors back when it wanted to be an air mattress rental site.

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