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Facebook and Google Are Testing Tools to Fight Fake News Updates might also help break through filter bubbles By Marty Swant In order to help users see different perspectives in terms of news and opinions, Facebook has begun testing a feature to show users a variety of articles before they click on one to read. Today, the social network announced it's trying a new way to show Related Articles, which have traditionally only appeared after a...
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The Washington Post Guarantees That All of Its Online Ads Will Load in Under 2 Seconds It's pitching Zeus to other publishers By Lauren Johnson The Washington Post wants to make the web faster. In September, the publisher started testing a proprietary tech product called Zeus that speeds up load time and cuts down data-heavy ads on mobile. Buoyed by initial successful results, Zeus is now powering all of the Post's desktop, mobile and app advertising, claiming that each ad...
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Snapchat Opens Up Its Ad Business Even More to Help Brands Buy Geofilter Ads Automatically It could lead to bigger packages for marketers By Lauren Johnson Snapchat wants brands to buy a lot of geofilters that layer fun text and graphics over users' photos and videos. On Monday, the app opened up its API (application programming interface) a bit more, letting brands buy the location-based promos automatically. More than 15 of Snapchat's ad partners in the U.S., U.K., Australia and Canada,...
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Virgin Atlantic’s First Branded Podcast Tells the Stories Behind Pioneering Entrepreneurs Like Jonathan Murray, co-creator of The Real World By Lauren Johnson What do MTV's The Real World and The Onion have in common? They were both founded by entrepreneurs with visions that paved the way for new industries like reality television and satirical news. That's the premise of The Venture, a new branded podcast created by Virgin Atlantic and Gimlet Creative--the advertising arm to podcasting company...
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LinkedIn Says It Now Has 500 Million Users It's also integrating with Microsoft's sales tools By Marty Swant More than 500 million people are now connected on LinkedIn's professional network. Today, the platform announced that half a billion people are now on the professional networking site--providing the latest set of numbers since it was acquired by Microsoft last year for $26.2 billion. The news comes as Microsoft debuts its updated sales software, which...
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What Marketers Can Learn About Chatbots From Pros That Have Seen Early Success There’s still a lot to figure out in terms of performance By Marty Swant Since Facebook and Kik debuted their chatbot channels last year, thousands of bots have been built by brands, media companies and developers on the platforms, with more expected in 2017. (Just last week, Facebook unveiled its Messenger 2.0, with brands like Subway, Aeromexico and Food Network coming onboard.) However, while bots might seem like just...
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