The dynamic ads featured in Instagram Stories have helped drive adoption. Advertisers say they want more interactive elements beyond polling.
| On Facebook and Instagram, the majority of ad spend has been directed in-feed, but now, more money is shifting to Instagram Stories. More interactive features like polling and boomerang videos in Stories have helped fuel the interest. Chipotle is upping its digital spending and testing on platforms like TikTok and Venmo. The company is doing so to get consumers to its mobile app and to use its online ordering. At the inaugural Digiday Publishing Product Leaders Retreat, over 50 product heads from across the media industry discussed the shifting roles that they play in their organizations. On April 24, CEO Mark Zuckerberg said that half a billion people every month were using Stories across Facebook, Instagram and Messenger and COO Sheryl Sandberg revealed 3 million advertisers were buying Stories. Other things to know about We're interested in learning about how to make Digiday+ even more valuable to readers like you. Take a quick 3-minute survey and let us know your thoughts. Marketers gravitate to opportunities that are available through Facebook and Google, but these closed ecosystems are creating challenges for those seeking transparency in their ad spend — and can even lead to customer alienation. Sponsored by Criteo. | | |
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howdy! | Marketing on Platforms | | Inside Chipotle's TikTok strategy | | Chipotle is upping its digital spending and testing on platforms like TikTok and Venmo. The company is doing so to get consumers to its mobile app and to use its online ordering. | | |
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