WardsAuto Dealer 5
WardsAuto Dealer 5
 

NOVEMBER 18, 2016

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Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Nov 18. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

More dealership F&I offices are relying on computer tablets and such to engage more with customers, but a veteran F&I guy says technology has its limitations.

Full article

2.

Santa shows up at a dealership sales event! Well, in a TV spot anyway. It is in this week’s Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.

Full article

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Impacting 60% of sales.
Autotrader and Kelley Blue Book impact 60% of sales — and we can prove it. Through advanced data and analytics, we can show you that a relationship with these two powerful sites is a relationship you can bank on. For a free customized analysis, head to LetUsShowYou.com today.

3.

Ford’s desire to become a mobility company reflects a transportation revolution that's 100 years in the making, says CEO Mark Fields.

Full article

4.

Most major North American automakers built more vehicles this year compared with last. The exceptions: Ford (no change) and Fiat Chrysler (down). Check out our chart.  

Full article

5.

A dealership fires an employee for bragging on Facebook that he refused to service a vehicle with a Hillary Clinton bumper sticker on it.

Full article

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View your deals 24 x 7, including stips, structure, and status, with the new Exeter Dealer Portal.  Learn more.
Typo Alert: The third item of Wednesday's e-newsletter incorrectly said the Chevy Volt was in contention for a car-of-the-year award. We should have said Chevy Bolt. Not Volt, Colt, Dolt or Jolt. But Bolt.

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions to Cement, OK; it's on solid ground), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...