| English version below / version française en bas | |
| | Legal News Januar 2017 - Deutsch | | | |
Liebe Kunden und Geschäftsfreunde Am 1. Januar 2017 ist die neue Swissness-Gesetzgebung in Kraft getreten. Hintergrund und Ziel dieser Gesetzgebung ist es, die Verwendung der Herkunftsangabe „Schweiz“ sowie des Schweizerkreuzes präziser zu regeln und damit den Wert der „Marke Schweiz“ langfristig zu erhalten, zu sichern sowie besser gegen Missbrauch zu schützen. Die vorliegende Ausgabe der Legal News befasst sich mit den wesentlichen Neuerungen und verschafft Ihnen als Kunden und international tätige Unternehmen in der Schweiz einen ersten Überblick. Maja Krapf
Partner, Legal Services
Ernst & Young AG
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| | Legal News January 2017 - English | | | |
Dear Customers and Business Partners, On 1 January 2017 the new Swissness legislation entered into force. The background and aim of this legislation is to regulate more precisely the usage of the appellation of origin "Switzerland" along with the Swiss cross, and therefore to maintain over the long term the value of the "brand Switzerland", to secure it and to provide better protection against abuse. This issue of Legal News deals with the most important changes and is intended to provide you as customers and enterprises with international oper-ations in Switzerland with an initial overview. Maja Krapf
Partner, Legal Services
Ernst & Young Ltd | |
| | Legal News janvier 2017 - français | | | |
Chers clients et partenaires commerciaux, La nouvelle législation Swissness est entrée en vigueur le 1er janvier 2017. Le contexte et l'objectif de cette législation consistent à régler plus précisément l'utilisation du label « Suisse » et de la croix suisse afin de préserver durablement la valeur de la « marque Suisse », tout en renforçant sa protection contre les abus. La présente édition des Legal News vous donne un premier aperçu des principales nouveautés susceptibles de vous intéresser en tant que client et entreprise suisse active à l'échelle internationale. Maja Krapf
Partner, Legal Services
Ernst & Young SA | |
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