WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

JULY 26, 2018

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‘Extraordinary Is the New Ordinary’ in Dealership Experiences

Customers expect people on the other end of a phone call not to sound like human robots.

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New Yorker Moves to L.A., Revitalizes Rundown Dealership

Joe Shuster's customer-experience extras include all-day test drives.

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CarGurus Study Focuses on Just How Today's Consumers Shop for Cars

In a WardsAuto Q&A, market researcher Madison Gross talks about delving into the mind of the automotive customer.

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They've Come a Long Way, Baby

Dealership websites, then and now.

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