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Customer Data Platform provider, Exponea has created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CRMs.

Also, as the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole.

And, 2gether’s Laura de Castro Braulio provides helpful tips for rising Fintech companies to consider when strategizing a marketing plan.

Also ICYMI:

• 49 percent of all video ad impressions were served to connected TV (CTV) platforms in 2019 – more than triple the 16 percent served in 2017, finds Extreme Reach’s new AdBridge report.
• Digital Media Solutions®, a leading global martech company leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers, appoint industry expert Kathy Bryan as their first-ever female CMO.
• Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced its collaboration with Adobe and full integration with Marketo Engage, part of Adobe Experience Cloud.
• Deluxe, a Trusted Business Technology company, announced it will offer Salesforce Essentials, a leading CRM product purpose-built for small businesses, to its approximately 4.5 million customers.