Good morning Marketer, what’s digital commerce advertising, anyway?
In a recent report on the changing retail industry, Deloitte refers to digital commerce as a “convergence in retail, competition, and the continued blending of physical and digital operations.” It’s in this environment that we’re seeing the development and growth of digital commerce advertising – and it’s what we’re exploring in our latest Martech Intelligence Report on the topic.
Digital commerce can largely take the shape of keyword-targeted, auction-based, pay-per-engagement product ads that appear on e-commerce sites’ search results, category, and product pages. Channels that allow marketers to upload and advertise from a product feed — Google Shopping, Instagram, Facebook, Pinterest, and Snapchat — also represent a type of digital commerce advertising. While these channels are beyond the scope of what we cover in our report, it’s still worth recognizing and understanding for advertisers. Want to learn more? Download our Digital Commerce Advertising Management Platforms here.
In other news, today we’re kicking off day one of SMX Next – our free, virtual search marketing conference – at 1 p.m. ET. Senior marketers from brands like T-Mobile, Microsoft, Botify, Bruce Clay Inc., Invoca, Merkle, Moz, and others will be exploring crucial search marketing topics like analyzing search trends, optimizing paid search campaigns, and breaking down organizational silos. Haven’t registered yet? Sign up and attend the event for free here.
Take care,
Taylor Peterson,
Deputy Editor
