| | Ecommerce Trends Quarterly: Q1 2025
The top ecommerce story this quarter is uncertainty. Though uncertainty is generally not good for business, the good news is that for most brands, and the people behind them, this is not their first rodeo when it comes to global disruption.
Since 2020, agility in the face of a stormy business environment has been a requirement. Also, as we cover this quarter – the main beneficiary of wobbly US consumer confidence has been ecommerce.
Alongside how brands and retailers can respond to the current global politico-economic environment, in this quarter we cover the latest in GenAI integrations, changes in business practices at Temu and TikTok Shop’s geographic and sectoral expansion.
As always for those who prefer their trends in audio format, we have a podcast discussion of the main headlines hosted by Econsultancy’s Rose Keen and Lynette Saunders. |
65% of executives expect the use of AI to drive growth in 2025
In partnership with Adobe
Adobe’s latest AI and Digital Trends Report, produced in partnership with Econsultancy, suggests that 2025 is the year where executives expect generative AI to truly transform how brands operate.
Based on a global survey of 3,400 executives and 8,301 consumers, the report provides a deep dive into how businesses and consumers view AI’s role in shaping the next era of digital experiences – from improving ways of working to meeting expectations around personalisation to the emergence of virtual shopping assistants.
However, the road ahead isn’t without its hurdles. Data silos, the need for transparency, and moving projects beyond the experimental phase all stand in the way of unlocking generative AI’s potential. |
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| Customer Journey Mapping Checklist
Developing and using customer journey maps can be transformative for organisations. This checklist covers everything marketers should consider when creating their own visualisations of the full path to purchase - and beyond. |
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The Marketing Capability Leaders Forum
June 12th, Waterloo, London, 9am GMT
At Econsultancy HQ, we’ll be hosting our Q2 meet-up for senior leaders in marketing and ecommerce. You’ll hear from a panel of marketing leaders as they reveal how they have navigated transformation, placing capability at the heart of their strategies.
Please note, the forum is invite-only, so registrations are subject to approval. |
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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