Foods and beverages that are appropriately and naturally colored may also get a wow response, especially in this age of social media. Innovations in the development of natural colors are expanding the realm of possibilities to colors that are not only more realistic, but in some cases even larger-than-life. However, knowing how to use natural colors successfully in formulations is key to the product’s success because, unlike their synthetic counterparts, they are more vulnerable to their surroundings. | 
