| J. Walter Thompson: Advertising America
Explore how advertising is developed and how it interacts with consumer culture through the archive and workings of one of the world's oldest and largest advertising agencies.
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| | | Market Research and American Business
A unique insight into the American consumer boom through access to the complete market research reports of Ernest Dichter, the era's foremost consumer analyst and market research pioneer.
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| | | Trade Catalogues and the American Home
This collection presents a wealth of highly visual trade catalogues and marketing ephemera, tracing the rise of the 'American dream' and evolution of commerce in the nineteenth and twentieth centuries.
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