Experts: Buyers are adapting to higher mortgage rates

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Smart kitchens: The gadgets and tech that make life easier | How Ford shifted to a 'concierge spirit' for customers | Weave purpose, praise into teamwork development

Created for [email protected] | Web Version

May 19, 2023

Top News

Smart kitchens: The gadgets and tech that make life easier From large, staple appliances to small gadgets, the kitchen is the perfect playground for smart-home technology. Full Story: REALTOR® Magazine (5/18)

12 successful tips for real estate investors
Building your real estate portfolio can feel like an uphill battle, especially with a fast-changing market and rising advertising costs. Click here to read the newest eBook that offers 12 digital marketing strategies proven by the most successful investors to make sure your efforts have a positive return.

Best Practices in Sales & Marketing

How Ford shifted to a 'concierge spirit' for customers

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Ford Motor introduced a "concierge spirit" to its marketing, shifting from focusing on the product to prioritizing the buying experience, writes Metaforce's Allen Adamson in this excerpt from his book "Seeing the How: Transforming What People Do, Not Buy, To Gain Market Advantage." Ford's former marketing chief, Suzy Deering, shifted the brand's mindset, explaining, "We see experience as a growing and important part of what makes people act: to buy, to share about their purpose, to repeat that act of buying." Full Story: SmartBrief/Marketing (5/18)

Weave purpose, praise into teamwork development

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Reiterating your company's purpose frequently and acknowledging the contributions of every employee go a long way toward making workers want to do their best, writes leadership coach John Baldoni, expanding on a recent speech from movie director Christopher Nolan that credited good films to everyone down to the popcorn servers. Keep in mind your company's mission, and don't worry about getting credit for yourself, Baldoni suggests. Full Story: SmartBrief/Leadership (5/18)

Real Estate Trends

Experts: Buyers are adapting to higher mortgage rates The 30-year fixed-rate mortgage has remained under 6.5% for the last few weeks, offering buyers more stability. Full Story: REALTOR® Magazine (5/18)

Buyer profiles show how timing drives real estate Fluctuations in the housing market in recent years, including a recent run-up in mortgage rates, have had a profound impact on buyer behavior. "The real financial winners were the pandemic home buyers who locked into mortgage rates around 2% to 3%," said First American Financial Corporation's deputy chief economist, Odeta Kushi. Full Story: The Wall Street Journal (5/19)

Rental market responds to demand for lifestyle amenities Stephen Baker, president and general manager of Zego, explains the trend toward "hospitality-inspired lifestyle amenities" in the rental market in response to resident expectations as rents rise. In addition, management companies are taking lessons from the retail sector, such as flexible payment options and promotions. Full Story: Forbes (tiered subscription model) (5/19)

Technology & Innovations

KeyBank to offer real-time settlement for home sales KeyCorp subsidiary KeyBank says it is developing a process in partnership with The Clearing House and real estate cash-management platform EMTransfer to enable real estate transaction payments to be settled in real time. The process would use the RTP network developed by The Clearing House. Full Story: American Banker (5/17)

Business Wellness

#FeelGoodFriday: Louisiana REALTOR® offers sanctuary to Ukraine refugees Nichole Robichaux is taking in families who seek asylum in the U.S. and helping them start a new life. Full Story: REALTOR® Magazine (4/7)

Fair & Equitable Housing

Idaho cities vote to support affordable housing Voters in three Idaho cities have approved ballot measures to allocate public funding to community housing. Sun Valley, Idaho, Mayor Peter Hendricks says the results send a "clear message" that affordable housing is a priority for voters. Full Story: Idaho Mountain Express and Guide (5/19)

Legislation & Regulation

Trepp: 763 regional banks may be overexposed to CRE Regional banks may have a greater exposure to commercial real estate risk than previously realized and could be forced to sell off these loans because their CRE holdings exceed thresholds mandated by regulators, according to new information from Trepp. It found that out of 4,760 banks, 763 have either a CRE or construction loan concentration ratio that surpass than the thresholds. Full Story: Reuters (5/18)

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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.

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