Social advertising in 2023: What do the experts predict?
It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates.
So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, and TikTok’s ad platform all predicted to shape the year ahead. |
Search and SEO in 2023: What do the experts predict?
From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive implications for web search, it’s been an interesting year in search and SEO.
We reached out to a number of experts to get their thoughts on how they predict the key events of 2022 will impact 2023, where SEOs should focus their efforts over the coming year, their most “outside the box” forecast for 2023, and more. |
Digital Marketing and Ecommerce Trends 2023 - Register now, 24th January
Every January, Econsultancy looks into the future of digital marketing and ecommerce and explores the trends expected to make waves in the year ahead.
This webinar will highlight some of the most hotly debated topics of today. Join for the presentation of key trends followed by a panel session, where marketing leaders discuss, debate and scrutinise the issues facing our industry now and in the coming months. |
How to set up a marketing organisation for growth in today’s media landscape
Embracing data-driven marketing is vital for business growth, but to achieve this, organisations need to commit to constant experimentation and learning.
Sponsored by Meta. |
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