Expert advice on how to conduct a digital marketing audit Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digital marketing audits.
ClickZ Daily: September 16, 2020 |
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| Happy Wednesday! Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digital marketing audits. Jacqueline Dooley provides a high-level summary of some key points from the ebook including setting goals, setting up tracking, and more. A lot has changed in the “cookie” world creating a constant need to evolve benchmarks, KPIs, and other success metrics. Dianomi’s CEO & Co-Founder, Rupert Hodson discusses how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Actionable Analysis Jacqueline Dooley Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digital marketing audits. |
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Analytics Rupert Hodson Dianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Read more |
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| Digital Marketing Rives Martin Merkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read more |
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| Content Jacqueline Dooley Ceros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read more |
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| Digital Marketing Jacqueline Dooley As the 2020 holiday shopping season approaches, we’ve gathered some trends from the first half the year to help retailers align themselves with shopper expectations during the age of COVID-19. Read more |
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| ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Read more |
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Content With the growing demand for exceptional digital content, the report is exploring what separates the company that embrace a strategy of visually engaging material from the ones that do not. This report assesses the current state of immersive content and surveyed more than 1000 marketing, PR and design professionals who represented mix of companies - 40% are B2B, 42% are B2C while others were from government and creative agency. Download now |
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| Digital Advertising Web push notifications are the new must have for marketing teams; be it e-commerce, local news, this is a bandwagon that everyone is hopping on. Download now |
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