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Four trends driving experiential marketing in 2019
Budgets for experiential marketing are resilient and the tactic seems to be buoyed by its relationship with social media. Nikki Gilliland looks at Econsultancy's new Best Practice Guide and finds trends for 2019.
The best digital marketing stats we’ve seen this week
We’ve got stats about personalisation, third-party retail, data privacy, and lots more in this week’s roundup.
Can Dick’s big private label push save it from Amazon and brand D2C sales?
American retailer Dick’s Sporting Goods is hoping that new private label brands can help it bolster its business as it struggles to remain relevant in the age of Amazon.
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Featured Reports
Learning from Digital Disruptors Best Practice Guide
Digital disruption has become a reality across a broad range of sectors and has led to fierce competition across the board. This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
 
2019 Digital Trends
In association with Adobe and based on a survey of nearly 13,000 professionals, Econsultancy's 2019 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
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Econsultancy
 
Positive revenue momentum. It’s a scintillating phrase for all companies. Everyone wants it: investors, the CEO, management and even employees. Stakeholders want revenue (and the associated growing profit margins) that is growing and climbing even faster. Even among the fastest growing companies, key leaders and advisors are always asking “how can we accelerate revenue and improve margins?”
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Multichannel Marketing and the Customer Journey
London, March 26
Paid Search (PPC) 
London, March 27
Online Merchandising  
London, April 2
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Econsultancy
 
“Voice-powered interactions with devices are likely to be a defining characteristic of computing over the course of the next decade.” - Siri co-creator Adam Cheyer Voice search and voice-powered experiences are two of today’s hottest topics — and for good reason. They are shaping the emerging customer experience, and will have a direct impact on businesses of every kind. As usual, the early movers will claim an advantage. From Alexa to Google Home, voice-powered devices only return one best answer — are you confident your business will appear?
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