Ford’s use of Microsoft HoloLens technology blurs the lines between physical and virtual reality, creating a new mixed reality that’s not too far removed from Tony Stark’s futuristic “Ironman” design lab.
Can YOU win on the new automotive battleground: UX? Sexy exterior styling and great performance do not sway consumers like they used to. Now it’s connectivity, convenience and other innovative tech inside that seals the deal. Automakers and suppliers alike are racing to give their brands’ user experience a competitive advantage, and the WardsAuto UX Conference on October 5 is focused on how to get there. LEARN MORE
Why all the fuss over a car that has sold on average less than 40,000 units a year? Because Nissan believes the “era of the EV” is dawning, and its experience with battery-powered cars puts it in a position to succeed.
Burlington, MA-based Nuance says its Drive Lab will be an R&D hub tasked with developing technology that will provide drivers with safer, smarter and more satisfying user experiences.
Click here for articles, videos and photos of this year's competition. Winner profiles will post daily until the WardsAuto User Experience Conference, to be held Oct. 5 in Novi, MI.
The guidance clears the way for automakers and suppliers to test autonomous systems on the open road without obtaining regulatory permission and clarifies the role of federal and state bodies.
SAIC reportedly aims to enter the passenger sector in the European Union, the U.K., Australia and New Zealand through selling electric vehicles, connected cars and even ride-sharing services.
The zero-emissions trucks, due on the market in 2021, will deliver more than 1,000 hp and 2,000 lb.-ft. (2,711 Nm) of torque, Salt Lake City-based Nikola Motor says.
A survey for Continental Tires reveals more than 60% of drivers say they would be happy to see other motorists – not them – have the compulsory technology that prevents dangerous driving.
“Research tells us that car trips can provide a great social connection point, so it’s a worthwhile space and time Aussies should consider for family bonding and play,”psychologist and Australian social commentator Sabina Read says.
