What’s raised the stakes is that advertisers are not merely talking about wanting change; they’re demanding it. They’re taking concrete steps toward shaping what they call the “agency of the future”.
‘Expectations have never been higher’: Advertisers and agencies are navigating closer ties amid tensions Agencies are reinventing themselves (again). Additional coverage: In the fifth episode of Is This The Metaverse? hosts Alexander Lee and Sara Patterson discuss the inevitability of advertising in the metaverse. Publishers are becoming more discerning about what ad inventory they decide to put up for auction. Watch this new video explainer of traffic shaping. While advertisers are still scratching the surface of the next iteration of social media, Martin Pagh Ludvigsen, director of creative technology and AI at Goodby, Silverstein and Partners is ready to pitch the fediverse. Rather than working with a creator strictly for posts on their channels to get a boost from their reach, marketers are using creators as a means of production. Other things to know about Join us virtually on November 2 at 12 p.m. ET for Unlocking the Hispanic Market: Strategies for Effective Marketing and Advertising, where we'll equip attendees with the insights and tools needed to tap into the Hispanic community. Business-to-business companies are recalibrating to be increasingly people-focused and marketing-led instead of account-based and sales-led. Sponsored by Eyeota. The success of UberEats advertising is unlocking more channels for brands to reach engaged consumers, including car-top ads and in-car tablets. Produced in partnership with Marketecture. | | |
|
howdy! howdy! howdy! howdy! howdy! |
