Download - Discover in-depth analysis on retail media’s next big wave
| | | Hi John,
While on-site search and display advertising continue to be retail media fundamentals, placing an ad off-site, or outside of a retail media network’s own platform, can broaden campaign reach and achieve upper-funnel goals like increasing brand awareness.
And it’s catching on. Nearly half (46%) of advertisers already activate off-site advertising, and 68% see it as an indispensable piece of their retail media mix, according to a recent TripleLift survey executed by eMarketer.
In this exclusive white paper, you’ll find more survey results like this, and our analysis on the current state of off-site advertising and its pivotal role in retail media. Download eMarketer’s white paper, “Why Off-Site Advertising Can Lead Retail Media’s Next Big Growth Phase.”
You’ll learn about: Why advertisers see off-site campaigns as crucial to their retail media strategies The reasons behind the planned increase in off-site advertising investment The challenges of improving the off-site experience for advertisers, and the strategies to enhance itReceive your copy. This eMarketer white paper was created together with TripleLift. |
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| Sincerely,
eMarketer Editors
P.S. Please forward this email to colleagues who are interested in retail media strategy. Thank you! |
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