| Among the top ten challenges that marketers will face in the next 5 years, perhaps the most difficult is embracing artificial intelligence. Digital marketers and agencies have depended on Google or other third parties for the success of their business. As an answer to these problems, SherloQ™, powered by IBM Watson, is the first platform that allows marketers and agencies to seamlessly integrate IBM Watson with their website core and performance marketing campaigns The whitepaper explains: How to integrate SherloQ™ for greater digital marketing abilities How to customize artificial intelligence and machine learning for individual businesses Which campaigns are responsible for driving leads | 