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How has the business of brand licensing been impacted by COVID-19 and what can you expect in the year to come?
| | | COVID-19: WHAT HAPPENS NEXT? | In late 2019, the world was thrown off its axis and forced to grapple with COVID-19 and its global disruption. No sector of business was unscathed by the economic fallout in 2020, including the $292.8 billion licensed consumer product industry.
Leaning on survey data and insights from its audience of 150,000+, License Global presents the first targeted whitepaper report that examines how COVID-19 has impacted business – all through the unique lens of brand licensing. |
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| In this report, find data-driven insights into: | | Changes to licensing contracts. Key licensing trends and challenges. How brands and professionals are strategizing customer engagement. The future of retail. Product and industry category analysis for 2021 onwards. | | DOWNLOAD FOR FREE |
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| | | | | COVID-19 IMPACT (2019 VS. 2020) | | We asked study respondents: By December 2020, how do you expect your business will have changed compared to December 2019 in terms of the following... |
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To present an even more robust picture of the pandemic’s impact, License Global has teamed with OpSec Security – a global leader in protecting, authenticating and enhancing brands – to bring you the study “Navigating the New Normal Online.”
2020 has been a year of unparalleled change and upheaval for consumers and businesses alike. This is especially true in e-commerce, where not only has consumer behavior changed, but the sharp rise in online activity has led to questions around security, piracy and the ways in which brands are now perceived.
OpSec’s latest research report focuses on the experiences and perceptions of global consumers, looking at their safety online, purchase of imitations and attitudes toward authentication during the shopping process, as well as how consumer behavior has been impacted by the COVID-19 pandemic. |
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| License Global chatted with Nancy Merritt, senior manager, global relationships, OpSec Security, in the latest episode of “The Licensing Mixtape” to dissect both reports and their comprehensive findings and what is changing at retail, consumer behavior and social media. | | LISTEN TODAY |
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