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Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache Generated a 3,100% lift in chatter By Christopher Heine It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning. Excedrin, the pain reliever, was trying to poke a little fun at how agonized and obsessed the American ...
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CMOs Are Daring Each Other to Foster the Next Generation of Marketing Talent ANA's newly formed Masters Circle introduces a challenge By Kristina Monllos Chief marketing officers for the world's top brands are challenging each other to find and support the industry's next generation of talent. The initiative is one of a number of issues the Association of ...
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Y&R Looks to Build on Its Momentum With New Global President and Other Key Hires David Patton joins from Grey By Katie Richards David Patton has been named global president of Y&R, effective January 2017. Patton will be based in the London office and will report to the agency's global chief executive David Sable.
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Gary Vaynerchuck Argues That Marketers Are Fighting an Attention War They know they're spending money in the wrong places By Kristina Monllos Have you seen The Big Short? Gary Vaynerchuck has and he believes what it depicts within in the financial sector—that the numbers, measurements and predictions were flat wrong and no one cared—is ...
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Ken Bone Gets a Second Shot at His 15 Minutes by Telling Americans to Vote in This Izod Ad He and the red sweater tour Washington, D.C. By Marty Swant Ken Bone, America's favorite mustached-man-turned-meme of the 2016 presidential campaign, has teamed up with the very brand that made him famous in the first place—Izod.
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7 Ads That Pulled P&G Out of the Content 'Crap Trap' Brand chief Marc Pritchard talks raising the bar on creativity By Christine Birkner In the not-so-distant past, Procter & Gamble once produced massive amounts of unfocused branded content, often to laughable results, like a 10-minute video of a boy raised by goats for Pepto-Bismol and social ...
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Donald Trump Is Getting Taken to Task on Snapchat for His Climate Change Stance Sierra Club buys geofilter ad in Vegas By Christopher Heine The Sierra Club purchased a geofilter that people attending tonight's presidential debate at the University of Nevada, Las Vegas will see. The ad takes aim at Donald Trump's climate change stance. (Trump ...
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