Leveraging First-Party Data Powers Personalized Customer Experiences

The value of first-party data increases exponentially when combined with second-party data – which an organization collects straight from its audience and then sells directly to another company – and third-party data, which is collected by an entity with no direct relationship with consumers.

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Subprime Borrowers’ Share of Auto Loans, Leases Slips

Auto originations to consumers with subprime credit fell to just 15% of the total in the first quarter. That’s the lowest subprime share of originations since the New York Federal Reserve started keeping track in 1999.

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AI Aids Car Dealership Phone Skills

Marchex Engage detects key words and even voice tone to provide feedback on inbound and outbound calls.

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The Train Game is More Important Than Ever

In-depth product knowledge is so important. Make sure your salespeople get an opportunity to test drive all your vehicles and learn how to operate the entertainment and navigation systems, how to hook up phones to Bluetooth, how the adaptive lane assist and self-driving features work.

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