Everything you need to know about the end of the third-party cookie

With the death of the third-party cookie fast approaching, publishers and advertisers are still uncertain about how the change will impact their businesses.

Our recent coverage has charted what it all means for the media and marketing industries and how leaders are adapting. Digiday+ members have been able to stay ahead of it all with exclusive digital events and member-only guides, including:

Digiday Guide: Everything you need to know about the end of the third-party cookie

The death of the third-party cookie is fast approaching, and the industry can see the end of the road when it comes to their ability to buy and sell ads that use individualized targeting. Still, publishers and marketers remain in the dark about how this will impact their businesses. Here’s Digiday’s primer on all you need to know about life after the third-party cookie.

How the Washington Post is preparing for the end of the third-party cookie

The Washington Post is planning what comes after the third-party cookie — and looking at the demise of the digital tracking workhorse as an opportunity. For publishers, the impending death of the cookie is an opportunity to reset, and the time to plan alternatives, define audiences and get a content strategy in order is now.

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