| "Most people would rather send an angry email first." In the latest installment of Confessions, a programmatic exec at a publisher reveals how publishers react to ad tech issues. WPP-owned Amazon consultancy Marketplace Ignition is part of a movement among agencies that is trying to convince brands that they need a shop that will do everything for them on Amazon. To reach younger, search-driven audiences, Univision is focusing on YouTube, releasing two original shows there in the past month. Amazon reps are attempting to get publishers to promote fashion and houseware products from the company's private-label brands like Lark & Ro, offering higher commission rates on those items. From Glossy: As more brands adopt the direct-to-consumer model, it's becoming harder for them to differentiate from competitors. Here are strategies that work in the direct-to-consumer market. Don't miss the Digiday Marketing Summit, taking place from Dec. 5 - 7, where brands as diverse as Johnson & Johnson, Boxed and Moet-Hennessy will share how they're mastering marketing in a platform world. Reserve your spot in the Bahamas today. Join leaders from Chernin Group, Simpl.fi and Deloitte Media in this week's webinar as they discuss strategies to stay ahead of the curve and the importance of adapting to new market trends. Sponsored by Oracle and NetSuite. |
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| Ross Benes The exec said publishers reflexively blame vendors rather than looking in the mirror, and complaining about Google is a form of social cohesion. |
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| Shareen Pathak Agencies and other consultancies smell blood in the water when it comes to Amazon, driven by how big and confusing the retail giant is — and how much work there is to go around. |
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| Sponsored Content GeoEdge The explosion of programmatic has opened the door to a menagerie of malicious advertising formats. The IAB estimates that malvertising is an $8.2 billion dollar problem that would cost as much as $1.1 billion to fix. Download the report to get an inside look at a hack, and learn how the industry can fight back. Sponsored content by GeoEdge. |
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| Lucia Moses Univision has launched its first two original shows for YouTube and hopes to release more. |
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| Max Willens The e-commerce colossus is offering much higher affiliate commissions than normal in hopes that publishers will promote its private-label apparel and housewares. |
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| Sponsored Content Grapeshot With a majority of video advertising bought programmatically, there is an urgent need to automatically understand the context of the video in question, allowing for appropriate and effective advertising. Get the guide to learn how neural networks and machines can aid in an automatic contextual understanding of video content and more. Sponsored by Grapeshot. |
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| Sponsored Content GumGum Through their distinctive campaigns, Refinery 29, Crispin Porter + Bogusky, and Electus each displayed their own unique take on what it means to be a visionary as finalists for the GumGum Visionary Award at the 2017 Digiday Awards. Read on to see how these forward-thinking brands showcased their creativity. Sponsored by GumGum. |
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