Since the onset of the global pandemic, advertisers have either paused or pulled media dollars, which has sent programmatic prices haywire. All of this has been driven by the uncertainty of what lies ahead.
| Since the onset of the global pandemic, publishers have an abundance of supply with a clear spike in web traffic. The challenge, however, for those publishers is that the content driving the uplift is on the coronavirus, a topic advertisers have chosen largely to avoid. Read more below. With uncertainty of how the coronavirus will impact the ad market, many advertisers have either paused or pulled media, which has sent programmatic prices haywire. Fact checking site Snopes had a 44% increase in traffic over the past 30 days, but dwindling ad revenue and a lack of resources is preventing the company from staffing up to combat coronavirus misinformation. In March, Bloomberg Media grew its new subscriptions by 86% compared with February. CEO Justin Smith discusses subscription growth, virtual events and navigating through uncertainty. As agencies look for ways to survive amid the economic downturn, they are now among the companies currently exploring whether to layoff or furlough employees. We're hosting a special live recording of the Digiday Podcast today at 3 p.m. ET with Complex Networks CEO and founder Rich Antoniello. Register here to tune in over Zoom. Other things to know about With a greater need than ever to stay connected and informed, we’ve introduced a new Digiday+ member feature to help navigate these turbulent times: Digiday+ Talks. Learn more here. We're hosting a special live recording of the Digiday Podcast today at 3 p.m. ET with Complex Networks CEO and founder Rich Antoniello. Register here to tune in over Zoom. | | |
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howdy! | Sponsored by GeoEdge | | Survey: The threats of deceptive ads in 2020 | | Publishers and advertisers: How are you planning to block, eliminate and avoid deceptive ads in 2020? How will deceptive ads impact the 2020 election? Are you seeing deceptive ads that exploit the coronavirus crisis? Take this short survey and we’ll provide the results. | | |
howdy! | Sponsored by CafeMedia | | Webinar: How publishers are using technology and anonymized IDs in the privacy era | | Cookies and regulations are changing the ways publishers make money from advertising, and new research finds that different-sized companies are taking different approaches. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and beyond as they discuss the revenue strategies that businesses must consider. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Mall rats: Gen Z shoppers are rerouting the future of physical retail | | As “retail apocalypse” rumors continue to fly, teenagers are reviving shopping centers’ foot traffic. Among the draws are a social experience, immediate gratification, a personal branding opportunity and a much-needed break from their mobile phones. | | |
howdy! | Coronavirus Fallout | | At agencies, furloughs are the new layoffs | | Agency execs and experts believe that agencies are more inclined to use a furlough than a layoff if they have that option. Agencies are a people business and the need to retain top talent any way they can will likely encourage agencies to use furloughs when possible. | | |
howdy! | | | GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’ | | The coronavirus pandemic brings uncertainty to the advertising business as much as anywhere else, but GroupM's Brian Wieser sees it as a chance for multinational companies to step up and earn goodwill with smart initiatives. "Every brand should be trying to figure out how they could be helpful," he said on the Digiday Podcast. |
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