Ahead of the ANA’s, attendees and agency sources feel a sense of unease and uncertainty ahead of discussions focused on reinventing brand building.
| This week, marketers once again descend upon Orlando, Florida for the Association of National Advertising’s Annual Masters of Marketing conference. Among attendees and industry observers, there’s a palpable sense of uncertainty about the state of the industry -- and mild annoyance that Advertising Week and the ANAs are back-to-back this year -- ahead of this week’s presentations from brands like Chipotle, Procter & Gamble and Anheuser-Busch. Read more below. Attendees and agency sources feel a sense of unease and uncertainty about discussions focused on reinventing brand-building ahead of the ANA's. It is widely accepted that the esports industry is on the rise, but understanding how that popularity compares to other forms of sports entertainment has been tricky for ad buyers. U.K. broadcaster Channel 4 is treating Snapchat as more than a marketing vehicle for its linear TV shows and investing more in content for the platform. In a bid to keep subscriber growth going, McClatchy is turning to issues-based reporting, aided by community nonprofits. Other things to know about Congratulations to Vox Media, HP, Critical Mass and the rest of the Digiday Worklife Awards winners announced yesterday. View the full announcement here. Hyper-targeted ads are legendary for haunting users from page to page, alienating them from brands in the process. In a new marketer's guide, learn how to reach consumers on a personal level without getting creepy. Sponsored by Criteo. | | |
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