Ahead of this season, influencer marketing agency execs say here’s been a lift of between 20-30% from last year in requests for holiday influencer campaigns.
| This year, marketers are turning more and more to influencers to spread holiday cheer. Lowes tapped 18 influencers for its “Letters to Home” campaign, but the home improvement giant isn’t alone in turning to influencers for the holidays. Ahead of this season, influencer marketing agency execs say there’s been an increase of between 20-30% from last year in requests for holiday influencer campaigns, likely due to the significant production costs of the necessary safety measures. Read more below. With many influencers able to create their own content as well as being able to shoot with the people in their quarantine pods, the financial appeal of working with influencers this year has spiked. Early attempts to measure the impact of Facebook News suggest that it typically accounts for a low, single-digit percentage of a story's traffic. For Digiday+ members, underlying this year’s upfront deals is a volatility that may not manifest until the first or second quarters of 2021 when some advertisers will have more opportunity to back out of their commitments. NTWRK just made over $100,000 from selling over 400 products on Snapchat in 24 hours. Other things to know about Next week: We're hosting two exclusive, invitation-only workshops for brand leaders to share strategies and insights heading into 2021. Learn more and request an invitation here to join leaders from Digiday, Orangetheory and more. For media buyers, planners and brands striving to engage with a growing health and wellness audience, this virtual event will highlight future-forward food and nutrition trends, pinpoint specific opportunities and offer a chance to quiz a panel of experts. Sponsored by Healthline Media. | | |
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