| Despite companies' rush to comply with the General Data Protection Regulation before its enforcement on May 25, "pretty much everyone is breaking the law right now," experts say. Facebook is adjusting its political ads policy to separate news publishers' promoted stories from political and issue ads, but news organizations that protested the policy remain unsatisfied. Over the last year, chief marketing officers have talked a lot about "taking back control." Subscribe to Digiday+ to learn why marketers lost control in the first place. Voice assistants and online retail are areas of growth for Lego's ads, leading the toymaker to increasingly focus on Amazon for search advertising. "It all starts with having a strong brand with a clear purpose." On the latest episode of Starting Out, Anheuser-Busch's Marcel Marcondes discusses the importance for companies to connect with customers and more. The pivot to paid is on for publishers. Find out how The New York Times, The Atlantic, PopSugar and more are driving subscriptions, and how you can, too, at Digiday Hot Topic: Subscriptions and Memberships on Aug. 16 in New York City. If you read Digiday, chances are you're a media or marketing professional -- but we'd love to get to know you a bit better through this nine-question survey. Once you complete it, you'll have the opportunity to enter to win one of five $25 gift cards. |
|---|
|
|---|
| Jessica Davies “Everyone is trying to make things work the way they used to, rather than thinking about privacy.” |
|---|
|
|---|
| Lucia Moses Facebook is standing by its policy to include news publishers' promoted stories in a political ad archive, disappointing publishers. |
|---|
|
|---|
| Sponsored Content IBM Watson Marketing From Ticketmaster to ING Direct Australia, IBM Watson Marketing has accrued quite a lot of industry expertise in just the past few years. Dig into its background with this illustrated, resume-inspired infographic. Sponsored by IBM Watson Marketing. |
|---|
|
|---|
| Shareen Pathak CMOs love a good talking point. |
|---|
|
|---|
| Seb Joseph “If Amazon keeps growing consistently [for Lego], then its role will become more important.” |
|---|
|
|---|
| Sponsored Content Braze In the wake of GDPR, marketers can be forgiven if they're tempted to take the digital equivalent of pulling the covers over their heads and hoping that if they're very, very quiet, the regulatory monsters will go away. It's crucial to manage for unintended consequences... but it's irresponsible to stop innovation and progress. Sponsored by Braze. |
|---|
|
|---|
| Sponsored Content AppNexus Back in the early days of digital advertising, technologists struggled to solve one of the most difficult tasks in yield management: forecasting delivery to fulfill guarantees to buyers. Over a decade later Yieldex co-founder Doug Cosman patented a combination of clever algorithms to enable dramatically more accurate forecasting. Learn how delivery optimization is taking over more of the complex repetitive work, freeing time up for more strategic thinking. Sponsored by Appnexus. |
|---|
|
|---|
| January 2019 - December 2019 |
|---|
| |
|---|
Last chance deadline:
June 29, 2018 |
|---|
| |
|---|
Last chance deadline:
June 29, 2018 |
|---|
| |
|---|
ALL EVENTS |
|---|
|
|---|
|
|
