| | | Celebrity chef Kunal Kapur invites Indians on a culinary trip Down Under More than 1.6 million people have tuned into Kunal Kapur’s seven-episode travelogue where he shares his recipe for a perfect Australian holiday. Kunal is an Indian celebrity chef and restaurateur, best known as the host and judge of the TV series MasterChef India. In the series, #TravelWithKunal Australia, Kunal starts his journey in South Australia and travels across Queensland indulging in a variety of culinary experiences. Throughout the series he introduces viewers to the local produce, restaurants, breweries as well as tourism experiences in each location. |
| Aussie Specialists from Tokyo visit Australia A group of 13 Aussie Specialists from JTB, one of Japan’s largest travel agencies, are currently travelling in two groups around Australia. The agents - who are visiting Cairns, Gold Coast, Hamilton Island, Sydney, Melbourne and Uluru - will create a presentation of their experience to share with their colleagues at 180 JTB retail shops in the Tokyo metropolitan area. JTB is one of Tourism Australia’s key distribution partners in Japan and Australia’s Minister for Trade, Tourism and Investment, the Hon Steven Ciobo MP, met with officials from the company when he visited Tokyo earlier this year. Japan is Australia’s sixth largest market with the latest arrivals for the year ending August 2017 reaching 433,000, up a 9.5 per cent. |
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| Tourism Australia picks up marketing excellence award in Malaysia A joint marketing initiative between Tourism Australia and Enrich, Malaysia Airlines’ frequent flyer programme, won Gold for Excellence in Loyalty Marketing at the Marketing Excellence Awards Malaysia 2017 last week. This is one of Malaysia’s largest award shows dedicated to celebrating the work of the country’s top marketers and this year received a record breaking 499 entries. The two-week ‘Enrich Hearts Australia’ campaign, which ran in September 2016, offered attractive Enrich Miles redemption discounts to all of the carrier's Australian destinations. Hero content for the promotion featured South Australia, with the support of the South Australian Tourism Commission and showcased Adelaide and Kangaroo Island through a series of videos and articles across a variety of media platforms. |
| Canada warms up with sunny news from Australia Australia’s culinary and coastal experiences starred at a range of media and consumer events held in Canada last week. Friend of Australia and chef Curtis Stone kicked off the week sharing his love of the countryside, beaches, and food and wine with interviews on six different TV shows. Curtis also talked at a special Aussie themed dinner prepared by Shangri La’s chef for 30 guests from some of Canada’s top publications such as The Globe and Mail, Toronto Star, Travel & Style, Foodism, Enroute and Zoomer. The November issue of Zoomer, Canada's award-winning magazine for men and women aged over 45, will also feature Curtis’ ‘Endless Summer’ suggestions. Tourism Australia has a month-long partnership with the publisher which included a booth at the ZoomerShow, a lifestyle expo held last Saturday and Sunday, which attracted thousands of attendees. |
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